（3BlMedia/Thecsrfeed）2010年10月7日 - 期待未来十年，CECP和McKinsey＆Company已经开始研究了几个月的研究，并在未来十年中将面临企业的潜在情况。结果是一份开创性的新报告，“塑造未来：通过商业策略解决社会问题”，探讨了商业与社会之间不断发展的关系，预测社会问题将变得更加复杂，要求企业领导者重新恢复业务，慈善事业和社区雷竞技改名字策略。该报告的目的是解决两个关键问题 - 首先，接下来的十年对世界的样子，对公司参与解决社会问题的影响是什么？其次，公司现在如何定位自己以最大化其盈利能力以及社会影响？

CECP总监玛格丽特·科迪（Margaret Coady）说：“该报告为当今的业务领导者提供了迫切的愿景，即未来十年的业务外观。通过超越企业社区参与的历史层面和模式，公司高管面临的零和张力可以消除股东回报和为社会做正确的事。”雷竞技改名字

此新报告，可免费下载corporatePhilanthrophopy.org和http://sso.mckinsey.com通过与十多位CECP成员首席执行官的采访，包括玛丽莲·卡尔森·尼尔森（Marilyn Carlson Nelson），卡尔森（Carlson）的采访；John Hammergren，McKesson Corporation；杜邦的乍得·霍利迪（Chad Holliday）；Klaus Kleinfeld，Alcoa；Duncan Niederauer，NYSE EURONEXT；肯·鲍威尔（Ken Powell），米尔斯（General Mills）；吉姆·罗杰斯（Jim Rogers），杜克能源（Duke Energy）；吉姆·罗尔（Jim Rohr），PNC；Verizon的Ivan Seidenberg；Bill Weldon，Johnson＆Johnson； and Ron Williams, Aetna. Case studies explore initiatives at The Dow Chemical Company, GlaxoSmithKline, IBM, McDonalds, Nestle, Walmart, and Western Union, among others. Additionally, the report draws upon live poll results of 40 attending CEOs at CECP’s Board of Boards CEO Conference in New York City on February 22, 2010.

Based on McKinsey & Company’s research on global forces, the report describes five issues that will have the greatest effect on how companies engage with society, including shifting centers of economic activity away from the west, talent mismatches, global connectivity, resource constraints, and a bigger role for governments. “Shaping the Future” calls for business leaders to mitigate associated risks by looking forward to these issues and seizing opportunities for authentic engagement in society, for the benefit of both their communities and their companies. In an interview for this report, Ivan Seidenberg, chairman and CEO of Verizon, explains, “Our belief is that corporate philanthropy expands the business. If you do the right thing over time, you expand the capabilities of your customer base, business, and society.”

企业有能力将独特的能力和资源应用于个人，政府和独立部门贡献者所无法的社会问题。While corporate engagement in society through foundations, pro bono service, and other forms of corporate philanthropy are not new, this report advocates for companies to leverage those unique assets in closer alignment with their corporate strategy, providing greater social impact and value to the company’s core business.

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在越来越紧迫和复杂的社会问题与有限的公司资金和其他资源同时运行的环境中，公司应该如何决定在何处将慈善事业集中在哪里？

在麦肯锡公司（McKinsey＆Company）进行的研究和首席执行官访谈的新报告中塑造未来：通过商业策略解决社会问题，CECP介绍了一张“问题成熟度”地图（第22页），以帮助公司决定在哪里参与最大的业务和社会收益。

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